Ok, check all that apply:
1. __ Another marketer has just launched a product very similar to yours, and if you launch your product now, you’ll look like a copycat.
2. __ You just got word that another launch for a similar product bombed in a very big way – almost no one bought it. You’ll look like an idiot if you launch your product.
3. __ A big guru in your niche just started the launch process of a very similar product. His first video is out, and once he releases the fourth video everyone on the planet will be promoting his product.
4. __ There are already several free versions of products quite similar to yours – thus there is no reason anyone would buy your product when they can get the same info for free.
Did you pick which scenarios should stop you from launching your product right now?
Okay, let’s see how you did.
Answers:
1. This happens more often than you think. And yes, product creators do pull their product launch when they see someone else has just launched something similar. And you know what? Those product creators are fools. Here’s a true story to illustrate why:
Recently a popular marketer was just about to launch a product he’d worked on for a long time. He had everything in place to launch – all he had to do was press the button to send out the first email.
But someone else launched a VERY similar product that was selling like gangbusters. So he decided not to launch. Which made him sad. So late that night, when he was feeling down, he said, “Screw it!” and hit the launch button. $61,000 in profits later, he was very, VERY happy he had launched his look alike product.
Do not worry about what others are selling. If you’ve done your research into what your customers want, you WILL make sales. And sometimes you’ll make those sales to the exact same people who bought your competitor’s product, too! Don’t wait, don’t hesitate – launch your product.
2. If their product didn’t sell, yours won’t either, right? Wrong. You’ve done your research and you know what your customers want. Your customers trust you. They like you. They buy your stuff.
So of course you’re going to launch your product, because whatever that other marketer did or did not have going on does not affect you. And neither do rumors, so don’t pay any attention to them. Stop second guessing yourself and launch your product.
3. Oh no, you can’t compete with the “big cheese,” can you? Who says you have to? Your customers are YOUR customers. Your affiliates are YOUR affiliates. It’s common for similar products to hit the market at nearly the same time and have both do well. So don’t worry about it. Just launch your product.
Have you noticed a pattern yet? I hope so. Okay, onto the last one…
4. What is the perceived value of “free?” Low. Very low. In fact, no free product can compete with your paid product, because as everyone believes, they get what they pay for. That’s why free is never your competition. So launch your product. Now.
In fact the only real competition you ever have is in your mind. So don’t worry about who is launching what or when they are launching. In fact, stop reading your emails when you’re in product creation mode and just focus on your task – creating the content and products your customers want. Everything else will take care of itself.
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