There is a way to do it. And while it’s not well known, the fact is it’s done far more often than you would think. Here’s how it works:
Savvy marketers approach product sellers and offer to buy the rights to their product. This might be a product that didn’t sell well through no fault of its own; for example, a great product with poor marketing. Or the product might have been a robust seller, but it’s no longer a hot commodity (which only takes about 3-4 weeks in many markets.)
If a deal is struck, the purchaser of the rights sells the product just as he would if he were an affiliate. However, he’s actually (and secretly) making ALL of the money. The product owner sold the rights and now receives nothing on each sale. That can be a good deal for a product owner, since they get a lump sum up front. But if you’re good at marketing, it can be a bonanza for you. It’s like having your own product, except with a guru’s name attached and ALL of the work done for you.
If the cost is a worry for you, then start small. Choose a product that’s been on the market for a while so you can get it for less money. Don’t purchase exclusive rights, just rights for yourself. Doing this, it’s possible to buy rights for a very reasonable rate.
Don’t add your name to the sales page – keep it just as it was so the product creator appears to be the seller. Simply replace the payment button and support desk link with your own.
If it’s in the budget, hire someone to optimize the site for keywords based on the product creator’s name. This can potentially get you sales when someone searches for the guru or the product.
Use a domain name that sounds a LOT like the original product name. And then get busy marketing, because all of the profit you make is yours.
Comments are closed.