Archive | September, 2024

You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this…

First, make sure your product is something that gets people excited and wanting to promote it to their lists. You can do this by solving a BIG problem, preferably something that people are already spending time and money trying to solve.

Second, solve the problem with a step-by-step formula – sort of a blueprint to success. You don’t want to just give a bunch of info – they can find plenty of that on the Internet. Instead, it should be a system to solving the problem, such as “7 Steps to Getting 7 Hot Dates in 7 Days.”

Now that you’ve got your product, take a little time to set up a JV page and an About Me page on your website. The JV page should tell about your product and how it will help the potential JV partners’ customers, as well as how much commission they will earn, how you will run the JV, etc. Make it look professional but don’t obsess over this – just get it done.

The About Me page should give some personal and professional info on you – enough so that a potential JV partner learns something about you and gets comfortable with the idea of possibly working with you.

If you’ve already collected some testimonials for your product, create a separate testimonial page. If you haven’t yet collected any, skip this.

Now go find your potential JV partners. Let’s say your new niche is tennis. Go online and search for tennis newsletters and find all the results you can. Search for tennis e-courses and tennis products and anything tennis related – including blogs – where it’s pretty clear that someone has a list of tennis players. Because that’s the key – finding the people who own lists of people who play tennis.

It doesn’t even matter if they have a product of their own – what matters is they have a list of tennis players. Use a little creativity and you’ll find hundreds of people who own lists like these, some of which have never even monetized their lists – they just do it as a hobby.

Social media and Facebook are especially good avenues for finding these potential partners. Focus at first on finding the small to medium sized list owners to build your confidence. You can go after the really big players in your niche when you’ve done a few JV’s and you’ve begun to build a solid reputation in your field.

Ask yourself who is already talking to the audience you want to talk to? Where are the people you want to meet hanging out? This is where you need to be, both online and possibly offline as well.

When you find these tennis list owners, take down their name, URL and email address. If you like, get their phone number as well. Now email them individually, one by one. Don’t do more than a few in one day just in case you get several replies back at once.

When you email, you might tell them how you know them. “I read your book” or “I’m a fan of your blog.” Show them some admiration and respect, but don’t go too overboard. A little is great, a lot might make them uncomfortable. Be specific in your praise. Don’t say, “You are the greatest tennis blogger ever!” Say, “Your article on serving mistakes helped me tremendously, especially that point you made about ___.”

Next in your email, you’ve got two different avenues you could take – the direct and the indirect.

The direct goes something like this:

“Thought you might be interested in doing a joint venture. Here’s an opportunity we have, and if you’re interested, we’d like to get something scheduled with you very soon.” Then give them the link to your JV page, to your About Me page, to your testimonial page and even your sales page. Offer to send them a review copy of your product.

The indirect method is just that – more indirect. It takes a little longer, but it tends to work better, so you decide which is right for you. It goes something like this:

“I would like to support you by creating a mutually beneficial relationship.” Ask them for a quick phone conversation to discuss the possibilities. Include a link to your About Me page but include no other links. If they want, they can search your site and find the other pages, but you don’t want to be the one sending them there yet. Then get on the phone with them and discuss the possibilities, which of course could include promoting your product.

If after you send either of these emails you don’t hear back in a week, send the email again with a one line note that says something like, “Just wanted to be sure you saw this,” or “Gentle nudge,” or whatever is in keeping with your personal style.

Now I know some people will disagree with this method of getting JV partners and you’ll say that it’s best to spend some time establishing a relationship and doing favors for the potential JV partners before ever asking. And without a doubt that’s a great method, one I endorse wholeheartedly.

But if you need money now, this is the way to go. And if your product does indeed solve a big problem in a step-by-step fashion – in other words, it’s a great product – you will get JV partners this way. You might need to contact 10 to 20 people to get 3 JV’s, but it’s all a numbers game and it’s worth it.

Just don’t burn any bridges. If someone never gets back to you, it’s okay. If someone tells you to bugger off, it’s okay. Always be super polite and friendly, never take offense.

You might want to wait to contact the really big list owners until you’ve gotten a few JV’s under your belt. In fact it’s probably a good idea.

But there is a way you can contact the big dogs in your niche from Day 1, if you’re up to it. That is, if you’ve got the confidence.

You’re going to ask for an interview with them that you can add to your product. Most everyone is looking for more exposure and publicity, so this is a great way to get your foot in the door as well as making your product even better. And odds are if they grant you an interview, they’ll also promote your product because it contains their interview.

Here’s a trick: Find the big players in your niche who are doing something now or in the near future. Maybe they’re releasing a new book or a new product, something where they want publicity. This is the best time of all to ask to interview them, as they have their own reason for wanting to get as much exposure as possible.

Another benefit to having well-known names in your product package is you can leverage this to get more JV’s. Some potential partners will be all ears when you start name dropping because they’ll think that if these big names are in your product, then it’s something they want to be a part of, too.
Remember, if you have a great product that creates breakthroughs, you can get partners – you just have to be persistent in finding and asking these folks to JV with you.

Have you ever noticed how many IM products are sold under the premise of revealing THE BIG SECRET? Newsflash – and please try not to hate me for telling you this, but…

…There aren’t any real secrets.

There’s simply stuff you know and stuff you don’t know yet.

And that’s about it.

If there is a secret, it’s as plain as day and hidden right underneath your nose.

In fact, you’ve seen it a hundred times or more.

Maybe even a thousand times.

It’s the “secret” to BIG BIG BIG money.

But like I said, it’s not a secret.

Can you guess what it is?

Build a tribe.

That’s it.

Build a following, a tribe of people who like you and trust you.

Contact them in social media, on your blog and through your list.

Be their advocate. Their champion. And also their guy or gal next door.

Find out what they want. Be one of them. Like them and love them. And sometimes send them dynamite offers that make you big bucks.

Next, create your own products. Your own brand. Your own everything.

Build your empire.

Have a fleet of products and a name people know and love.

But start it all by deciding exactly who your tribe is, and then focus focus focus on finding and growing your tribe.

Don’t get distracted.
Don’t get distracted.
Don’t get distracted.

Focus on building your tribe and being their “go-to” person with all the great info and insight, the guy next door who is just like them.

This is the “secret” to becoming a smashing success online.

I hope you’re not disappointed. Really, you should be ecstatic.

Because anyone – ANYONE – can do this.

Whether you’re solving a problem, writing a blog post, crafting a review or creating your next product, creativity is one of your best tools for getting the job done with finesse and style. With that in mind, here are 17 methods anyone can use to become more creative.

Free write – This is where you just start writing anything and continue to write as the words and ideas flow. At first it may be silly nonsense, but you’ll be surprised how fast your words and ideas can coalesce into something truly inspired.

Carry a notebook – By jotting down ideas as soon as they appear, two things happen. First, you don’t forget your ideas because you’ve got a written record. Second, the act of writing them down tells your subconscious that you want ideas, which will encourage it to give you even more.

Make lists – The very act of writing things down frees up your mind to be more creative.

Take breaks from your work – Get up, walk around, play 5 minutes of hopscotch – whatever. Just take a breather.

Get up and go – Leave your computer at home, take your notebook and get away from the office. Go anywhere – a park, the mall, a coffee shop, a museum – just get out, get away and soak up some different surroundings.

Get near water, especially if it’s moving – Studies show that being near moving water floods you with negative ions, which makes you feel good and can boost your creativity. Remember how you get some of your best ideas in the shower? That’s part of the reason why.

Talk nice to yourself – Positive self talk on how creative you are will produce more ideas. Beating yourself up for being a dummy won’t.

Have caffeine – If you don’t normally drink caffeine, one cup of coffee or tea can have remarkable effects on your thinking.

Clean off your desk – Nothing stifles creativity like a messy, cluttered desk.

Read something different – Read an article on a topic you know nothing about, a page out of the dictionary, a chapter out of a random book, etc. Learning outside the box can trigger many new ideas for you.

Practice writing or bouncing a ball with your non-dominant hand – This can help activate the connection between the two sides of your brain.

Be open to new ideas – All too often we dismiss an idea before giving it a real chance. Even if you think it’s a bad idea, try playing devil’s advocate and find all the reasons why it’s a good idea – you might be surprised.

Collaborate and mastermind – Two heads are better than one, and 5 are better than 2. Form a mastermind group, present a problem, and then let the ideas flow. The only rule: No one shoots down an idea.

Sleep on it – Give your subconscious your problem or need: “I need 3 new blog post ideas by tomorrow morning.” Then let it go and see what your subconscious finds for you.

Make friends with mistakes – When you goof up or make the wrong decision, realize it’s not the end of the world. It’s simply something that didn’t work at the moment. This allows your creativity to continue to flow.

Purposely break rules – Don’t break the big ones like “do not steal,” but do break the little ones like “this is what a blog post / new product / video should look like.”

Be you – Don’t worry about what others might think because no great idea is without naysayers anyway. In fact, if everyone thinks your idea is great, then it’s probably not.

One last tip: Ask “Why?” and “Why not?” a lot. Oftentimes we just accept things as they are, when there could be a whopper of an idea just staring us in the face the whole time.

You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost.

1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more likely they will do so.

2. ASK your readers to share your content. At the end of your post, you might write something simple like, “If you found this helpful, please share.”

3. Build up your own contacts. Make list building a priority so you can capture as many visitors as possible. Encourage people to join your list, follow you on social media, etc. Use bribes and offer great info to get them on board, then take good care of them to ensure they stay with you. When you write a new post, ask them to not only read it, but share it liberally with their own networks.

4. Email your list each time you post great content. This one seems too obvious, but it’s surprising how many bloggers don’t do it. Make sure your email is optimized for all sizes of screens. And rethink the timing of your email. It used to be that first thing in the morning was best, but now that people are deluged with marketing emails, later in the day when they’re not so rushed might be better.

5. Build up your V.I.P. Contact list. Make friends with those in your niche. Promote their blog posts and their work. Build relationships. When you write posts, they’ll want to reciprocate and promote you as well.

6. Link to websites, blogs and authors who have large social media followings. In your blog post, find ways to mention these folks in a positive way. Maybe you reference one of their posts, or a technique they’re using. When your blog post goes live, send them a message letting them know you mentioned them. Often they will tell their followers and you could get a nice flood of traffic along with a new contact.

7. Do a case study on someone successful. This could be one of those bloggers in your niche with a large following. Analyze what makes them so successful, do an interview with them, get quotes from their followers, etc. Again, you’ll get a big surge of traffic when they promote your post to their followers, plus you’ll have a new friend.

8. Target a specific blogger. In this case, you’re choosing a topic that you know is near and dear to a particular blogger. Perhaps the easiest way to do this is to look at their recent posts, find one that was emotionally driven, and write your own post about the topic. You might point out in your post how this blogger was right about the topic, but use a slightly different angle on the story. You’re not copying what they did, you’re taking it up a notch or moving it in a different direction.

9. Get influential opinions. When you’re writing a post, email a pertinent question to several influential people and ask their opinion. Everyone loves to give an opinion, and unlike a full-fledged interview, it only takes a couple of minutes to answer. Then quote these people in your post and let them know when you post it. Odds are they’ll share it with others. Added bonus: Placing movers and shakers in your posts also increases the chances of your post being shared by readers.

10. Use quotes from personalities in your niche. This one is really easy to do and it doesn’t even have to affect the flow of your post. Simply find appropriate quotes from leaders and shakers in your niche and insert them between sections of your post where appropriate. It’s a great way to visually break up the copy and you can link the quotes back to the original author. Be sure to let the authors know you quoted them.

11. Write lists. You might list the “10 most influential people in your niche,” for example, and link to all ten influencers. Posts like these tend to get shared a great deal.

12. Use infographics in your posts. Yes, it takes extra effort and / or money to generate an infographic, but the results can be powerful. People love infographics and are more likely to share them with others. And if you’re on Pinterest, you’ve already seen how viral infographics can be.

13. Go negative. Write a blogpost on the things you’re doing or have done wrong, or the mistakes people are making. Fear of loss is greater than desire for gain. People are more likely to read and share “10 things you’re doing wrong” than “10 things you’re doing right.” Just don’t go too negative or you’ll turn people off.

14. Be contrarian. If everyone else thinks one way, make an argument the other way. Be polite, be nice, but clearly state your case, your evidence, and why you think the way you do. If it’s a topic people care about, your post is very likely to go viral. Be ready for a major traffic surge as well as many heated comments on both sides of the issue.

15. Present one post in several different ways via social media. Let’s say you have a post on how to raise pigs. Different sections of the post might include: Choosing the piglets (or birthing the piglets, if you own the sow), feeding them when they’re young, housing, feeding when they’re older, exercise, training, things to watch out for, health issues, etc. Each of these topics can be individually highlighted in social media, so that you have several different ways to promote your post instead of just one.

If you spend as much time promoting your post as you took writing it, you should see a dramatic upturn in your traffic. One good rule is to do 5 things every day that promotes a post on your blog. Make this a habit and traffic will never again be an issue for you.

Well over 5.5 million gigabytes of content is currently being shared daily through social media and email. Want to grab a piece of that viral pie? Here are 5 tips to help get your content moving into new hands and seen by many new people every day.

Use Great Headlines. This one’s a no brainer, yet it’s the biggest mistake marketers tend to make. Your headline should be short enough to be readable, long enough to be interesting, interesting enough to instantly grab attention, and the more curiosity it provokes, the better.

Use a Story. “Buy this great product” is never going to get shared as often as, “The Customer Service Nightmare on Elm Street” or “Redhead Finds Bliss in a Bottle.”

Use Visuals. Relevant, interesting visuals grab attention, heighten interest, tell a story, make content stand out in social media… do I need to go on?

Use Humor. Nothing gets shared as much as something that makes people chuckle – or better yet – laugh out loud. Find ways to insert humor into your content, both in the words and the visuals, and your shares will immediately go up.

Make It Easy to Share. Add buttons for each of the main social networks. The idea here is to keep the sharing process as easy and simple as possible. Even one extra click can result in no shares.

Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back?

If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part for you.

But if it’s a lack of confidence, or fear of failing that’s holding you back – then it’s up to you to squash that particular bug, or at least quarantine it to the furthest corner of your house.

And if the thought of failing is enough to keep you from starting your online empire, then welcome to the club. Fear of failure is one of the biggest stumbling blocks to success. Fear of failing is so oppressive and destructive, it can cause you to willingly set aside your dreams – forever.

So why do we fear failure so much? It goes back to life experiences that inadvertently taught us it’s better not to risk, than to risk and lose. When you fail at something, it’s natural to worry what other people will think about you and if they will lose interest in you. You worry about how smart and capable you are, and whether you can effectively pursue future endeavors. In fact, when you fear failure you’re actually worried about an entire host of possible outcomes, most of which will never come to pass no matter how many times you fail.

But the mind isn’t rational, and simply talking yourself out of being afraid doesn’t work any better than trying to manifest an iron will.

The secret to overcoming fear of failure? There are several, but I’ll give you one here that you can use right away.

Experiments in the 1970’s showed that there are two distinct groups of children when it comes to learning new skills. There are the “ego oriented” children whose main concern is to not lose face in front of their friends. Some of these children fear failure so much they invent ways to get out of the activity, do the activity in such a way that they cannot fail, or make it impossible to succeed so that failing doesn’t hold a stigma.

The second group of children is what they term “mastery oriented.” These kids don’t care as much about losing face as they do about acquiring a new skill. In fact, they realize that initially failing is simply a part of the process of learning and take it in stride. These kids are happier and succeed much faster than those who fear failing.

Thus, if you can change your focus to acquiring a new skill and deciding that no matter what happens along the way, you’re going to enjoy the process – you are on the way to overcoming your fear of failure.

Gradually Overcoming Your Fear of Failure

You might start small with something that doesn’t hold a great deal of significance, such as learning a new game. Let’s say you’re going to take up billiards for the first time in your life. Your focus would be on learning how to hold and shoot the cue, the angles to use, the rules of the game and so forth. When you miss a shot or scratch, it’s no big deal because you know that’s part of the process and you’re just learning.

You might be astonished at the difference it makes. You’ll be happier, you’ll have less stress, and you’ll learn your new skill much faster.

From here you might stretch yourself further by doing things that scare you. For example, if you’re a shy person you might ask 15 strangers a simple question (“Do you have the time?”) in the space of 30 minutes. Note how you feel after the exercise. Odds are you’ll not only have conquered a fear of talking to strangers, you’ll also get a boost of confidence, which leads us to our next point…

Are You Lacking in Confidence?

You’ve got a great idea for a new business, but frankly you just don’t have the guts to go for it. Or maybe you do decide to go ahead with your idea, but then someone says it’ll never work and you chuck the whole thing. Why? Low self confidence. This goes hand in hand with the fear of failure.

So why doesn’t someone have enough confidence in themselves? Usually it’s because they judge themselves unworthy, or they see major disconnects between what they think they’re capable of and what they’re actually doing.

Growing Unshakable Self-Confidence, Step by Step

The good news is, self confidence can be raised with every new challenge met, no matter how small. Remember the exercise to talk to 15 strangers? I can almost guarantee your self-confidence to talk with strangers will be significantly raised after you do this.

In fact, if you will make it a habit to do one thing every single day that is out of your current comfort zone, you will find that your confidence improves immensely within just a few short weeks.

Make yourself a list of all things you’d like to do that you’re not doing. Maybe you’ve wanted to join a group, take up a new hobby, try a different sport or go to a fancy nightclub. Maybe you want to get better at talking with the opposite sex, or at making friends, or get better at making online contacts. Maybe you’ve wished you could get 5 minutes with the big guns in your niche, or regularly post to forums and blogs.

Whatever it is that you’ve been wanting to do but haven’t, put it on the list. Even small stuff like taking a walk around your neighborhood and ringing doorbells of neighbors you haven’t yet met can go on the list, as well as chatting up that stud or beautiful woman who works in the supermarket. Write down everything you can think of that you’ve been holding back on. Add in skydiving if you’re inspired to do that kind of thing, and keep adding to this list daily as you think of new things.

Now that you’ve got your list, pick one thing and do it right now. That’s right – do it now, or at least before you go to bed tonight.

Notice a difference in how you feel about yourself? You should.

When we don’t do the things we wish we would do – for whatever reason – we lose self-esteem. But when we finally do those things, not only do we become more self-confident, we also find we’re happier, more fulfilled and more ready to take on even bigger challenges.

You’ll notice that most of the examples I’ve given haven’t been IM related. That’s because raising your confidence in any one area can help you in all other areas as well. When you have success learning tennis, you can use that boost in confidence to tackle website building or product creation. And when you overcome your fear of talking to strangers, it gets easier to network on Facebook with people you don’t know.

One last thing – it’s far better to take multiple baby steps than try to overcome the world in a day. Making slow, steady progress anchors your triumphs and makes it that much easier to achieve a little bit more tomorrow.

You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors to your offer is what you want, you must have a compelling signature…

Here’s an example of boring:

“For The World’s Best e-Course on Driving Traffic to Your Website, Go to: sameoldsameold.com/wake-me-when-its-over

Sure, you’ll get a trickle of traffic. Maybe.

Instead, let’s apply some imagination and make a signature file that creates burning curiosity.

If your website is about weight loss, you might use:

“Click here to see a picture of my wife’s abs”

“Click here to see a photo of my ex when he saw me in my new bikini”

Notice in these examples we say to “click here to see a photo.” This phrase works really well at attracting clicks.

If your website is about building muscle, you might use:

“Click here to see me try to bench press my girlfriend”

“Click here to see me try to bounce a brick off my abs”

“Click here to see my wife try to beat a loud-mouth male body-builder in a push-up contest”

Notice all of these use the word “try.” That’s because we’re building suspense – Did I manage to bench press my girlfriend, or not? The reader has to click to find out.

Maybe your website is on dog training:

“Click here to see my dog chasing the mailman”

“Click here to see my dog greeting guests with a cold beer and a bag of chips”

“Click here to see my dog herding chickens into the living room”

Notice all of the verbs in these examples end in ing, as though the action is happening now, not in the past.

Using these techniques you should get far more people clicking the link in your signature line. Your job is to fulfill your promise on the landing page, thereby building rapport and credibility. Once this is accomplished, you then entice them further into subscribing to your list to get your outstanding freebie.

At the risk of stating the ridiculously obvious, Internet Marketing is changing. Just because you’re making money today won’t guarantee you’ll still be making money tomorrow. There are the obvious examples: Possum, Penguin, Fred and what not. But then there’s new regulations, new technologies, changing interests and priorities of consumers, more competition (sometimes bad, sometimes good) and so forth.

Without a doubt, the money is still there to be made – but you might have to get creative and expand your horizons to find it. And when you do find it, don’t rest on our laurels. Don’t think you can set a funnel up and just ignore it and it will continue to deliver forever. You might wake up in a month or two and be shocked to find your account balance hovering near zero if you do.

That’s why you’ve got to always be on the lookout for great ideas, and even mediocre ideas that are profitable. Make it a daily practice to write down at least 3 or 4 new ideas for making money and growing your business.

What happens if you don’t walk for a week? Your legs atrophy. And your brain works the same way. Either work your brain relentlessly and it will get stronger, or don’t use it and it’ll harden into something useless.

The economy has been having it’s own set of challenges for years and while it’s better now for many people, there are still millions of people who are out of work or not making the money they used to make. So what are they doing? Many are turning to Internet Marketing. You might think this is bad because of increased competition, and it can be. But if you make a list of ideas on how you can capitalize on this, what will you discover?

First, these people will need training on how to do online marketing. That covers an entire realm of possibilities, including step-by-step courses and coaching.

Next, these folks will need help. They’re not going to be experts at everything from building websites to creating products to getting backlinks to designing product covers. So if you’re willing to perform services, there’s money to be made.

Remember the TV detective Columbo? He would be asking the suspect questions, always very polite, very nice, acting like he needed help in figuring out what happened. Only he was smart – he was playing the suspect right until the end. My favorite part is when he would be leaving the room, and the suspect would be breathing a sigh of relief. ‘Whew! Dodged that bullet’ the suspect is thinking. But then Columbo pauses at the door, or even walks out the door and then comes back in, and he puts his hand to his head like he just remembered something, and he says, “Oh, you know, I almost forgot, one more thing…” And then he’d nail the suspect with the real question, the one the suspect just didn’t have a good answer for.

This should be you. You’re a detective, always on the lookout for that “one more thing” that will make your campaign more profitable, that will increase your subscriber rate, that will double your conversions and so forth. Always be searching for the questions your prospects ask that lead to a breakthrough product. Always be asking, asking, asking “What do people want? What problem is keeping them up at night? What would they pay to fix, improve or eliminate?”

Get in the mindset of a detective and you’ll view the world differently. You’ll see things you missed a hundred times before. People will start to think you’re psychic or something. You’re not. You’re just asking questions and paying very close attention to the answers. And you’re using your brain – something a lot of people are too lazy to do.

Bottom line: Things are changing and they’re going to change a whole lot more. Fall asleep at the wheel and your business will crash. Rely on what worked before and you will go broke. Continue to provide the same old products and the same old solutions and you’ll find yourself standing still in the middle of a very fast race.

Be a detective like Columbo and you’ll always get your paydays.